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Entries from November 2017

5 reasons why you should invest in your Personal Brand

16th November 2017
Personal Brand

What does your brand say about you?

As a leader you are on show all of the time and people are watching you, even when you think they aren’t!

Your brand is what people say about you when you leave the room, the impact you make and the qualities people see in you.

Getting to grips with your brand begins with self-awareness. It’s understanding what motivates you – your values, your strengths, how you are perceived, and then utilising these to your advantage.

It is essential that you invest time to cultivate your image – remember that others perceptions are their reality. When you take the time to understand who you are and present this definition to the public, your will reap the benefits that come with taking control of your personal brand. Being your own marketeer and PR agent!

Invest in your Personal Brand

Investing in your Personal Brand will allow you to:

  1. Positively manage your impact

When you are clear about your identity and the impact you want to create you will more consistently behave in a way that is aligned to your brand and connect with the right people.

  1. Clearly articulate who you are and what you are about

When you are clear about your brand you will be clear about your values, your purpose, your skills and the value you bring to any organisation, or team.

Identifying your values, passions, and strengths will help you realize what you need to communicate in your brand. Once you understand what you have to offer, you will create a brand that is both honest and positive. It will allow others to see you in all your glory.

  1. Connect your ability to the reputation you have/want

When you are clear about your brand you can clearly express what you are expert at. What you do best and what you are the ‘go to’ person for in terms of your experience and skills?

  1. Identify areas in which you may need to develop and/or manage yourself more effectively

When you are clear about your brand and the reputation you want to create you will easily be able to identify skills, experience and behaviours you need to develop to fulfil this on an ongoing basis.

  1. Differentiate yourself from others

When you are clear about your brand you will easily be able to differentiate yourself from your competitors. You’ll communicate what makes you unique.

Take Action

Committing to your brand requires you to take action every day. It is about being consistent. Every interaction with your brand needs to build a sense of reliability. Taking daily action is the only way to make this happen.

Everyone has a chance to stand out. Everyone has a chance to learn, improve, and build their skills. Everyone has a chance to be a brand worthy of remark.

If you are interested in discovering your own brand with ease call me and I’ll share with you my approach to achieving this

If you would like a free copy of my Demystifying Personal Branding simply complete the sign up box at the top of the page.

Life isn’t about finding yourself. Life is about creating yourself.

George Bernhard Shaw.

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